Botox for your locks

Back in the 1980s, we were all about the frizz, with poodle perms being the order of the day. But the 1990s and noughties had us reaching for the serum and cursing the weather for making us 'fluffy'.

We were introduced to a whole host of searing, heated contraptions designed to eliminate the frizz, but the problem was, as soon as we stepped out in the rain again, we were back to square one.

Cue one of the best inventions to come out of the noughties by far: the Brazilian blowdry, known as 'Botox for your locks' or 'the permanent blowdry'.

This ever-lasting blowdry was created in Brazil over four years ago and brought to our attention by Gil Goncalves, who was the first hair stylist to start offering the treatment.

This magical invention involves the application of a wonderfully pleasant-smelling cream, which (far from being bad for your hair) actually contains Keratin, the natural substance found in hair.

Once the substance has been sealed in with straightening irons and left to do its thing, you're left with hair so smooth and silky, it wouldn't look out of place on a L'Oreal advert and lasts for up to four months.

Prices start from £200 at Neville Hair and Beauty. But you're worth it.